Metadata
- File: The psychology of attitude change and social influence by Zimbardo, Leippe (1991).pdf
- Zotero: View Item
- Type: Book
- Title: The psychology of attitude change and social influence,
- Author: Zimbardo, Philip G.; Leippe, Michael R.;
- Publisher: Temple University Press,
- Location: Philadelphia,
- Year: 1991
- ISBN: 978-0-87722-852-3
Abstract
Tags and Collections
- Keywords: 03 In Progress; Psychology; Social Psychology
Comments
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Notes
1. A World of Influence
- social influence
- Moonie cult recruitment: flurry of social influence tactics
- selects susceptible audience, which maximize chance of succeeding even when the tactics used (constant attention from cult members, love bombing, etc) might not be very effective on an average population.
- build up commitments
- constructs a atmosphere that discourages arguing against the cult members’ talking points: (1) recruits are saturated with information, (2) recruits may feel attached to the “family”-like atmosphere and feel alienated when the cult members change their attitude when they counterargue
- sensory stimuli: foods and constant attention & socialization