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1. A World of Influence

  • social influence
  • Moonie cult recruitment: flurry of social influence tactics
    • selects susceptible audience, which maximize chance of succeeding even when the tactics used (constant attention from cult members, love bombing, etc) might not be very effective on an average population.
    • build up commitments
    • constructs a atmosphere that discourages arguing against the cult members’ talking points: (1) recruits are saturated with information, (2) recruits may feel attached to the “family”-like atmosphere and feel alienated when the cult members change their attitude when they counterargue
    • sensory stimuli: foods and constant attention & socialization