The psychology of attitude change and social influence

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• File: The psychology of attitude change and social influence by Zimbardo, Leippe (1991).pdf
• Zotero: View Item
• Type: Book
• Title: The psychology of attitude change and social influence,
• Author: Zimbardo, Philip G.; Leippe, Michael R.;
• Publisher: Temple University Press,
• Location: Philadelphia,
• Year: 1991
• ISBN: 978-0-87722-852-3

Abstract

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• Keywords: 03 In Progress; Psychology; Social Psychology

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Notes

1. A World of Influence

• social influence
• Moonie cult recruitment: flurry of social influence tactics
  • selects susceptible audience, which maximize chance of succeeding even when the tactics used (constant attention from cult members, love bombing, etc) might not be very effective on an average population.
  • build up commitments
  • constructs a atmosphere that discourages arguing against the cult members’ talking points: (1) recruits are saturated with information, (2) recruits may feel attached to the “family”-like atmosphere and feel alienated when the cult members change their attitude when they counterargue
  • sensory stimuli: foods and constant attention & socialization